Research Model

Model

LBI awards are determined based on the opinions of consumers in the relevant category. In 9 of the 18 provinces of Iraq, 2935 people were interviewed using the F2F/Online CAPI method and the leading brands of 24 categories were identified.

In determining the leading brand of the category, we have based on the fact that the consumer in that category is a regular user. Therefore, we used the last purchase time filter for each category.

In this way, we interviewed with regular users of each category and identified the leading brands of Iraq and KRI.