Brands and Branding have increased their importance after Iraq's rapid involvement with the global economy. Each market has its own reality and dynamics. Without assessing these dynamics, foreign slogans and discourse will not reach local consumers and may even cause serious harm to brands.
Nish Research, active in the Iraqi market since 2009, is a highly qualified firm conducting market and well as social research all over Iraq for all turnkey projects starting from desk research and questionnaire design to final reports and follow-up studies. With its competent staff and advisors, Nish Research has experience in delivering quantitative fieldwork, qualitative studies, advanced statistical analysis, reporting and live presentation of accurate results. Nish Research is a member of ESOMAR and registered with D-U-N-S, the Data Universal Numbering System and with SAM, the U.S. System for Award Management.
Al Sharqiya Tv Network Kurdmax Media Network Rudaw Media Network
Dr. Finola Kerrigan is Professor of Marketing at Birmingham Business School, the University of Birmingham where she researches and teaches marketing. She has published her research on branding, marketing and new technology and marketing and consumption in the arts in a range of leading international journals. Professor Kerrigan has presented her research at universities around the world and at industry events. Her research has been funded by a range of national and international organizations. For information about her books, see here: http://tinyurl.com/l99jbm4