Who we are

LBI is a project of SCORE PR

Brands and Branding have increased their importance after Iraq's rapid involvement with the global economy. Each market has its own reality and dynamics. Without assessing these dynamics, foreign slogans and discourse will not reach local consumers and may even cause serious harm to brands.

Score PR is a Public Relations agency established to guide companies operating in the Iraqi market by assessing the current situation of all major brands in the Iraqi market, to support the branding processes, and to become a solution partner for brands to reach their target market share in Iraq. 

Score PR; is the creator of the LBI project, a brand leadership award that to be presented annually starting with 2019.

Nish Research, active in the Iraqi market since 2009, is a highly qualified firm conducting market and well as social research all over Iraq for all turnkey projects starting from desk research and questionnaire design to final reports and follow-up studies. With its competent staff and advisors, Nish Research has experience in delivering quantitative fieldwork, qualitative studies, advanced statistical analysis, reporting and live presentation of accurate results. Nish Research is a member of ESOMAR and registered with D-U-N-S, the Data Universal Numbering System and with SAM, the U.S. System for Award Management.



Al Sharqiya Tv Network                                  Kurdmax Media Network                                                       Rudaw Media Network



Prof.Dr.Ibrahim Sirkeci

Head of Marketing Subject Cluster and Professor at  Regent’s University London, Prof Ibrahim Sirkeci is the  Director of Regent’s Centre for Transnational Business and  Management. Ibrahim Sirkeci has been teaching international marketing and consumer behavior since  2003, and he coined the terms transnational mobile consumers and connected consumers.
His interests include population analysis, diaspora marketing, market-entry modes with particular reference to the proliferation of food and brands from emerging markets. A prolific author and researcher, he has published widely and researched in Iraq, Turkey, UK, and  Germany. He has investigated population movements in  Iraq after 2003. He has written many books, including  Transnational Marketing and Transnational Consumers published by Springer in 2013 and Migration and  Remittances during the Global Financial Crisis and Beyond published by the World Bank in 2012. Sirkeci is also the chief editor of Transnational Marketing Journal.  https://www.regents.ac.uk/sirkeci


Prof.Dr.Finola Kerrigan

Dr. Finola Kerrigan is Professor of Marketing at Birmingham  Business School, the University of Birmingham where she researches and teaches marketing. She has published her research on branding, marketing and new technology and marketing and consumption in the arts in a range of leading international journals. Professor Kerrigan has presented her research at universities around the world and at industry events. Her research has been funded by a range of national and international organizations. For information about her books, see here: http://tinyurl.com/l99jbm4


Dr.Phil Clemens

Phil Clements is CEO and Director of 3 international companies specializing in education, training, and event management. He has worked globally as Academic  Director of a University in India, to lead on the development of human resource capacity to deliver major events in the Middle East and North Africa. With clients as diverse as the Malaysian, Nigerian and Panamanian  Governments he is now involved in projects in Mauritius and Latin America. He specializes in how major events can reinforce the marketing and branding strategies of organizations and governments.