PRESS RELEASE

PRESS RELEASE

LEADING BRANDS IRAQ 2019 Award Ceremony held at Rotana Hotel Erbil, December 2019

The first ever Leading Brands Iraq award ceremony was hosted at Rotana Hotel Erbil, Iraq. Popular brands of consumer goods in Iraq have received their awards in a ceremony attended by representatives of the Iraqi central government and the KRG, delegates of leading brands as well as academics and media. Kurdmax TV recorded the event co-sponsored by Al Sharqiya TV and Rudaw TV. Ms Kazhan Abdul served as event presenter.

In his opening speech, LBI Advisory Board Chairman Prof Dr Ibrahim Sirkeci (Regent's University London) presented the aims and methodology of LBI highlighting growth opportunities in Iraq and sharing statistics on the country. The consortium organising the Leading Brands Iraq event is led by ScorePR while Nish Research Iraq has been running regular consumer surveys and market analysis. The leading brands were solely determined by analysis of survey data while the technical team behind has used robust statistical techniques in preparing rankings and sector based reports.

Ministerial speeches were given by Dr Ammar Saadun, representative of the Iraqi Ministry of Trade, and by adviser on economic relations Mr Fathi Mudaris, representative of the KRG Ministry of Trade and Industry.

Well known academics and experts from the UK delivered keynote speeches reflecting on branding and brand building processes. Prof Finola Kerrigan (University of Birmingham) emphasised the importance of heritage in brand building while Dr Phil Clements discussed the potential of Erbil as a location in respect to MICE, the Meetings, Incentives, Conferences, and Exhibitions sector.

LBI Project Director Dr Sinan Zeyneloglu announced the SCORE points of Leading Brands in each category. International brands as well as local brands from Iraq and the KRI have achieved leading brand status for entire Iraq as well as for Kurdistan separately in the categories given below:

Carbonated Beverage

Chocolate

Cooking Oil

GSM Operator

Home Appliances

Laundry Detergent

Mobile Phone

Paper Towel

Powdered Milk

Queshta

Sanitary Pad

Shampoo

Soap

Tea

Toilet Paper

Tomato Paste

TV

Representatives of companies achieving leading brand status were excited and supportive of the organisation on and off the stage.

A full list of leading brands as well as pictures of the event can be seen at http://leadingbrandsiraq.com/en/pages/lbi-2019

A 10-min summary video of the event is posted on https://youtu.be/VOm5EMYKplg

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